Cookware boxes are color-coded according to product category; yellow denotes Stainless Steel.
Placement on Planogram determines whether logo is positioned at top or bottom edge of packaging.
Boxes with multiple pieces include
item illustrations on side panel.
Diecuts are customized to fit odd shapes
and reveal significant product features.
Design, art direction and photo direction for 169 SKUs of Target owned-brand cookware, bakeware, gadgets, cutlery and small appliances.